CIO, Digital Product Director and Digital Delivery Expert,
experienced at providing technology guidance and delivery strategies to drive transformations, change initiatives and digitalization for international companies.
Renowned for efficiently aligning business and IT operations, teams and strategies to quickly establish high-performance autonomous teams that make data and insight and driven decisions to achieve ambitious goals within tight schedules. Proven track record of building and leading Senior IT and Business teams to drive digital acceleration and eCommerce excellence to unlock significant competitive advantages. Significant experience in determining change and improvement requirements, while gaining Executive / C-Suite approval to implement changes programs that are specifically designed to add measurable performance value.

Career Narrative
Through my career, aligning business and IT has been the driving force behind each of my roles. As Chief Technology Officer at PwC (2022-2024), I led a shift from a project-driven to a product-driven organization, enabling Agility, innovation, and substantial cost reductions. I oversaw the implementation of GenAI pilots and a hyper-automation environment, aligning IT with business goals to enhance efficiency. As Digital Strategy Director at Brussels Airport (2018-2020), I established a digital marketplace and loyalty program, boosting B2C revenue by leveraging omnichannel strategies and fostering new passenger experiences. Earlier, as Director of Digital Delivery for Ahold Delhaize (2015-2018), I led digital transformation initiatives across Central and Southern Europe. My passion lies in setting innovative strategic visions, guiding teams to success, and delivering value, where each step was shaped by and entities readiness to evolve and my unwavering focus on value.

Relevant career summary
07/2022 to 03/2024: Diegem (PwC): Chief Technology Officer
04/2020 to 06/2022: Multiple Companies: Digital Agility & Acceleration Coach
04/2018 to 09/2020: Zaventem, Brussels Airport Business: Digital Strategy Director
01/2014 to 10/2015: Bridgestone EMIA (Firststop): Director Digital Europe
10/2014 to 11/2015: Coca-Cola Europacific Partners: Digital & eCommerce Lead